Tide contacted me pre-pandemic about creating artwork for a new merchandise range, but as we all know life took a very strange turn and everything was put on hold.
As soon as lockdown ended I had a great meeting with the Tide team and I got to work on some exciting artwork. They referenced my Zombie Climber work and they wanted that melting, skater/sub-culture style artwork in a neon 90’s theme. The artwork had to represent both indoor and outdoor climbing so I decided to keep it quite generic with
the hand and climbing shoe but giving nod to the local area.
